About Us

Our Mission

Improving healthcare through technology that works for you!


At miTRAX, we see data differently! Because we’re patients too, and we understand the value of meaningful information in making sound medical decisions to improve patient outcomes and experiences! As healthcare continues to evolve, health care providers are being held accountable in different ways. Patient satisfaction, reduced costs, value-based care and improved quality & outcomes are taking center stage.

Today big data is the # 1 driver of organizational success all over the world. Useful, meaningful data in healthcare today is no different, and that’s what miTRAX is all about. Our solutions reduce health care costs, and improve patient outcomes and experiences to help you stay ahead of regulatory change, financial pressures and the changing market dynamics that you are faced with today and in the future.

Rob Rhodes, M.D.

A graduate of the University of South Dakota, Dr. Rhodes received his M.D. from The Sanford School of Medicine at University of South Dakota and completed his residency at the University of Nebraska Medical Center.

Rhodes is a family practice physician at Southwest Family Health in Lincoln, Nebraska. He is also the founder and President Emeritus of the Board at the Clinic with a Heart, a faith-based nonprofit health clinic that has served almost 5000 patients in the past five years with free urgent short-term medical, chiropractic, physical therapy and dental care to uninsured and underinsured residents in an around Lincoln.

Rhodes is also an entrepreneur at heart and has been a member of the Pipeline Entrepreneur Fellowship. Dr. Rhodes is the founder of InjuReplay, a company designed to educate athletes about sports injuries. Recently, Dr. Rhodes completed an Entrepreneurial Fellowship with the Kauffman Foundation in Kansas City.

Dr. Rhodes also serves as the Medical Director of Business Development/Innovation for The Physician Network in Lincoln, Nebraska. He serves on the UniNet Board of Directors and Men’s Health Network National Board of Advisors in Washington, D. C.

In 2014 he was named by MONEY Magazine as one of 50 Heroes in 50 States, was a Midlands Business Journal 40 Under 40 Award recipient and has been featured on CNN, Men’s Health and Nebraska’s own Big Red Wrap Up.

Rob is married to Lora Rhodes and they have 3 children.

 Rex Lamb

Rex Lamb is a 30 year veteran in the technology development and start up space. Lamb founded a process automation software company that was one of the first to provide the solution as a web-based Software as a Service (SaaS) before it went public in 1997. Rex also founded Marex Group and developed Filebound in 2001 which was a cloud based workflow platform that was used globally by 1000s of organizations. Rex sold his interest in Marex Group and Filebound to a VC group in 2013, which later went public.

Rex has served as founder & President for:

  • MicroScan, Inc.
  • DocuTech, Inc
  • Filebound Solutions Inc
  • Marex Group, Inc.

Rex is married to Vicki Lamb and they have 3 grown children.